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Research papers
Challenging stereotypes
This paper aims at analyzing the particular features taken on by a segment commonly called the young population, defined as such only on the basis of an age bracket classification, in a country marked by political, economical and social instability....
Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Mónica S. Markwald, Daniela Pérez Lloveras
Company: Markwald La Madrid & Asociados
October 24, 2004
Research papers
Life times in Latin America
This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...
Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: , RISC International (Europe) SA
June 15, 1999
Research papers
Life times in Latin America (Spanish)
This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...
Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: RISC International (Europe) SA, Markwald La Madrid & Asociados
June 15, 1999
Research papers
